Your zip began as a shoe fastener that barely worked
Whitcomb Judson's 1893 clasp locker jammed and flopped. Gideon Sundback's scoops, a navy money belt and a rubber boot made it the zip.
Objects, interfaces and the decisions that make an experience feel considered.
Objects, interfaces and the decisions that make an experience feel considered.

Whitcomb Judson's 1893 clasp locker jammed and flopped. Gideon Sundback's scoops, a navy money belt and a rubber boot made it the zip.

Bibendum, the Michelin Man, was first drawn in 1898 after a stack of tyres caught a Michelin brother's eye. He began as a cigar-chomping drinker.

Teiyu Goto gave the 1994 PlayStation pad grips and four symbols. The triangle meant viewpoint, the square a menu, and the circle and X yes and no.

In batik, hot wax blocks the dye from the cloth, and wax that is not hot enough lets dye bleed under it. Each new layer of wax guards the colours below.

The Bauhaus lasted from 1919 until the Nazis shut it in 1933, yet its white walls, steel chairs and factory-made lamps still set what modern looks like.

Carolyn Davidson billed Nike $2 an hour for 17.5 hours of work on its new logo in 1971. Phil Knight's first reaction was that he didn't love it.

Architect Giles Gilbert Scott won a 1924 competition to design Britain's standard phone box, and originally wanted it painted silver.

Gary Anderson was 23 when he won a 1970 contest to design a recycling logo. The EPA now says his arrows mislead on plastics that are hard to recycle.

The V&A shows a vibrating harness for deaf gig-goers and a font from protest placards. A US advocate says cities should consult disabled people early.

Cracker Barrel and Gap each dropped a new logo within a week of launch. Branding specialists say the redesigns broke the brand's story, not design rules.

Max Miedinger drew a sans serif for a Swiss foundry in 1957. Stempel renamed it Helvetica when it licensed the design for Linotype in 1961.

Harvey Ball drew the best-known smiley face in ten minutes for $45 in 1963. He never trademarked it, and the Spain brothers later claimed it.