NBC asked up to $10m for 30 seconds of the US Super Bowl
NBC sold out every 2026 Super Bowl ad slot months early. Semafor and MediaPost put 30 seconds at $7m to $10m, and one drugmaker bought 90.
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The Michelin Man began as a pile of tyres and a champagne toast
Bibendum, the Michelin Man, was first drawn in 1898 after a stack of tyres caught a Michelin brother's eye. He began as a cigar-chomping drinker.
A talent agency now forecasts what a product placement will do
Brands reach the screen by paid deal, free product or a writer's own choice. UTA's Jillian Raskin puts that last route at about 90% of placements.
Circle puts USDC on Chelsea's shirts for the new season
Circle, the firm behind the stablecoin USDC, is now Chelsea's shirt sponsor, as regulators race to catch up with stablecoins.
How does a free-to-play game actually make money?
Free-to-play games earn nothing on download. Ads, loot boxes and cosmetics, seen at Warframe, Space Ape and EA, are how they still turn a profit.
A design student sketched Nike's swoosh for $35
Carolyn Davidson billed Nike $2 an hour for 17.5 hours of work on its new logo in 1971. Phil Knight's first reaction was that he didn't love it.
Cracker Barrel dropped its new logo within a week of launch
Cracker Barrel and Gap each dropped a new logo within a week of launch. Branding specialists say the redesigns broke the brand's story, not design rules.