A talent agency now forecasts what a product placement will do
Brands reach the screen by paid deal, free product or a writer's own choice. UTA's Jillian Raskin puts that last route at about 90% of placements.
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Joe Russo called it a passion project. Critics called it a dud.
Netflix spent a reported $320 million on The Electric State. Three much cheaper films each beat its three-day viewing figures.
Ne Zha 2 took $2.26bn, almost all of it in China
Ne Zha 2 became 2025's biggest film and the top-grossing animation ever, yet about 1% of its $2.26bn came from outside China.
UK National Cinema Day came back in 2026 as a £4 weekend
After a year off in 2025, the UK's National Cinema Day returned on 5 and 6 September 2026 as a two-day weekend of £4 tickets. Here is why it changed.
Zach Cregger's horror Weapons opened well ahead of forecasts
Zach Cregger sold the horror script for Weapons in an afternoon. The film then opened more than $10 million ahead of expectations.
A film tax credit can decide where a film is shot
A film tax credit refunds a slice of what a production spends, often about 20%. That refund can decide where a film is made, and places without one lose out.
Lee Strasberg turned Stanislavski's system into the Method
Lee Strasberg, teacher of Brando and Clift, reduced Konstantin Stanislavski's acting system to one idea, emotional truth, and called it the Method.
Spider-Man: Brand New Day carries Marvel's hopes for a rebound
Spider-Man: Brand New Day has opened to split reviews, and Sony is banking on it to reverse three underwhelming Marvel films.
A Minecraft Movie out-opened Barbie despite poor reviews
A Minecraft Movie scored 48% on Rotten Tomatoes and spent a decade in development. A young crowd still made it a $163 million opening weekend.